How to read my campaign results?

  1. Campaign status – status can be either Active or Completed
  2. The two dates show the start & end date of the campaign
  3. The Reward $ – shows the size of the incentive received by each of the customers within the campaign audience;
  4. SMS sent – shows the total number of customers that were sent a text message;
  5. Member visits count – shows the total number of customers who made a purchase within the campaign period;
  6. Reward $ sent – shows the budgeted cost of incentives given for the selected campaign;
  7. Reward $ redeemed – shows the actual cost of incentives redeemed by all campaign participants;
  8. Turnover – shows total turnover generated by the campaign (excluding any Reward $ redeemed);
  9. Conversion – shows the % of the campaign audience who have made a purchase within the campaign period